Pet’s Den

"A thoughtful design, making every walk a joyful journey."

Role :

UX Designer ( Researcher | Designer | Tester)

Overview:

"Pet's Den, our dog walker app, makes life easier for pet parents by connecting them with trustworthy dog walkers nearby through a simple and reliable platform."

Responsibility:

I conducted interviews, surveys, and usability studies to understand the needs, preferences, and pain points of both pet parents and dog walkers. I developed low-fidelity wireframes to outline the layout, functionality, and user flow, including app screens and features. I built interactive prototypes—both low and high fidelity—for user testing.

Role :

UX Designer ( Researcher | Designer | Tester)

Overview:

"Pet's Den, our dog walker app, makes life easier for pet parents by connecting them with trustworthy dog walkers nearby through a simple and reliable platform."

Responsibility:

Project Overview

The Design Process

The UX process follows a standard path but adapts with each iteration. Testing reveals unexpected challenges, sparking new ideas. Each cycle refines the design and uncovers opportunities for improvement. New issues drive the process to evolve, leading to innovation.

Empathize

Pet parents were hesitant to use the available apps due to safety concerns and the reliability of dog walkers. They needed assurance that their pets were in safe hands.

Parents felt uneasy not knowing their dog’s location during walks.

Both parents and walkers struggled to communicate effectively, especially when sharing specific instructions.

Pet parents were hesitant to use the available apps due to safety concerns and the reliability of dog walkers. They needed assurance that their pets were in safe hands.

Parents felt uneasy not knowing their dog’s location during walks.

Both parents and walkers struggled to communicate effectively, especially when sharing specific instructions.

Understanding The Problem :

Research & Interviews

Research Objectives :

Understand the needs, challenges, and preferences of pet parents and dog walkers to design a user-centered app.

Analyze competitor solutions to identify gaps and opportunities for innovation.

Define key features and trust-building mechanisms that enhance usability, accessibility, and user satisfaction.

Understand the needs, challenges, and preferences of pet parents and dog walkers to design a user-centered app.

Analyze competitor solutions to identify gaps and opportunities for innovation.

Define key features and trust-building mechanisms that enhance usability, accessibility, and user satisfaction.

Rapid Ideation

Rapid ideation aims to address the core needs of pet parents and walkers by comping up with alternate solutions.

Created low-fidelity wireframes in Figma to explore various layout and functionality options.

Conducted an in-person feedback session.

Collected all information and added it to the whiteboard.

Created low-fidelity wireframes in Figma to explore various layout and functionality options.

Conducted an in-person feedback session.

Collected all information and added it to the whiteboard.

Personas

In this project, we have two clear personas: Pet Parents and Dog Walkers. They are the key players in the workflow, and the solution must cater to them as the primary users.

Dog walkers face unique challenges in managing routines, interacting with dogs, and building a community among peers, while pet parents prioritize trust, communication, and reliability when hiring walkers. Insights from observing professional walkers and interviewing pet parents highlight the gap between expectations and needs.

User Flow

Wireframe & Prototype

. Insights were gained from interviews and feedback from the ideation session.

. I sketched up a number of wireframes, and made digital wireframes for testing purposes.

. Potential features were bought in and used as solutions aimed to solve the user problems.

. Insights were gained from interviews and feedback from the ideation session.

. I sketched up a number of wireframes, and made digital wireframes for testing purposes.

. Potential features were bought in and used as solutions aimed to solve the user problems.

Paper Wireframes

Paper wireframes help by allowing quick and easy sketching of ideas, focusing on structure over details, and facilitating early feedback. They enable fast iterations, encourage creativity, and help identify usability issues before moving to digital wireframes.

Digital Wireframes

Digital wireframes provided a clear visual layout of the app's structure, allowing for easy adjustments and testing of features like booking, walker profiles, and walk tracking. They helped validate user flows, identify usability issues, and gather feedback before moving to high-fidelity designs, ensuring the app effectively meets user needs.

High Level Prototype

High-level prototypes allow stakeholders and users to experience the booking process, walker selection, and live tracking features. They provide valuable insights into the app's functionality, usability, and overall experience before development.